Westmall Oil & Gas Limited commenced business operations following the Federal government deregulation of the down stream sector of the Oil Industry in the year 2007. Westmall has been in operation in canada since 2005. It is one of the fastest growing independable Oil Company in Nigeria. Its head office in Nigeria is located at 41, Hospital road, by ware-house bus stop Oshodi Apapa Express way, Apapa - Lagos.

::TARGET MARTKET
	Westmall has positioned itself as a distributor to wholesalers and customer groups that do volume in excess of 33,000 litres or more using its fleet of more than thirty five (35) tankers of 33,000 litres capacity each. These include the following categories of resellers:- smaller wholesalers and some smaller refilling stations that do significant volume and also to end users through our own built filling stations. Our downstream sector offers friendly road services by providing retail outlets to satisfy on-the-road energy services for all kinds of vehicles.

::DEVELOPED SALES FORCE
	Westmall has a developed a sales force that focuses on developing new customer relations in the different regions. Each region has 1 or 2 sales representatives, depending on how large the region area is and the market size potential. The sales representative targets existing petroleum products distributors, seeks new customer, educate them on the ordering process and product attributes, facilitates their transactions with the organization, and actively develop lasting relationships. The sales representative helps Westmall gather information on customers and competitors. This information is translated into demand projections or sales forecast that provide a better understanding of the market and assist future business development activities.

::ADVANTAGEOUS PRICING
	We anticipate that the new importing guideline (zero duty) for petroleum products and the crashing of international crude oil prices will result in at least 20-30% cost advantage over the current market prices. The cost advantage is shared with the target market giving them higher margins, which will act as an incentive to increase their sales volumes. In addition, Westmall has set up a distribution system that will reduce the cost of transportation for customers through bobtails and tankers and further enhance that cost advantage to the buyers.

::DEVELOPED SALES FORCE
	Westmall has a developed a sales force that focuses on developing new customer relations in the different regions. Each region has 1 or 2 sales representatives, depending on how large the region area is and the market size potential. The sales representative targets existing petroleum products distributors, seeks new customer, educate them on the ordering process and product attributes, facilitates their transactions with the organization, and actively develop lasting relationships. The sales representative helps Westmall gather information on customers and competitors. This information is translated into demand projections or sales forecast that provide a better understanding of the market and assist future business development activities.

::DISTRIBUTION NETWORK
	Westmall has built an extensive distribution network to give its customers easy access to the products and will encourage them to make purchases. We intend to extend our current network by setting up alliances with sub distributors, petroleum storage facility and wider transportation network providers in target markets.